The first commercial establishment in the world to offer carbon credits on the menu is in São Paulo. And the offer will be through tokens.
The initiative results from the partnership between Café da Margem – created a year ago by the Grape ESG platform and in collaboration with Nescafé, Nestlé’s coffee brand – and the MOSS.
According to a statement shared with CriptoFácil, the objective of the action is to neutralize greenhouse gases and minimize the impacts of global warming.
Carbon Offset
Carbon offsetting through credits is undertaken by countries and organizations, but never before by individuals.
But now, MOSS intends to move in this direction and will launch, symbolically, on the next Earth Day, April 22, sales of this asset.
The action will take place in the Café da Margem units of Parque da Mooca and next to Ibirapuera Park.
As informed by the company, visitors who purchase the MCO2 token will help in sending funds to social and environmental projects in the Amazon.
In addition, the client will receive by email a certificate showing the preserved area and its positive impact on the environment.
It will also be possible to store the credit, which does not expire, in a digital wallet, for future sale. According to MOSS, prices vary according to the quotation of the token.
Action wants to democratize green assets
About the token, the CEO and founder of MOSS, Luis Felipe Adaime, highlighted:
“This is an opportunity to repair the negative impacts on the planet through a mission available to everyone. The partnership with Café da Margem makes access to carbon credit for the company more didactic and democratic MOSS. O world’s first green digital asset. ”
Finally, MOSS highlighted that the launch celebrates the union between Café da Margem and Nescafé, leader in coffee and sustainability.
“We believe that a more sustainable future is in every choice we make, as a company and as individuals. Nescafé Origens do Brasil represents this commitment, a coffee grown in a responsible way. A conscious choice that takes care to generate a positive impact in the entire chain. Our partnership with Café da Margem is about that: joining efforts and embracing every opportunity to make a difference. Another important step for the future that we want to build ”, concluded Rachel Muller, Nestlé’s coffee director.
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