Last Tuesday (30), the 14th episode of Bitcast Lite, a Brazilian podcast on cryptocurrencies and blockchain, promoted by CriptoFácil, was aired.
This edition of the program addressed the entry of major crypto companies into the sports world through team sponsorship. More precisely, the podcast cited cases involving FTX, Coinbase, Crypto.com, Binance and Bitcoin Market.
In addition to talking about examples of this union between crypto and sport, the presenters commented on the possible impacts of these million dollar contracts.
As usual, the podcast was hosted by José Domingues da Fonseca, a lawyer and cryptocurrency enthusiast; Paulo Aragão, specialist in cryptocurrencies and co-founder of CriptoFácil; and Gwin, the “good hacker” of Bitcast.
Sponsorships, NFTs and Fan Tokens
As Zé pointed out, the first and most emblematic case involving sponsorship was the FTX buying the naming rights of the Miami Heat Arena stadium. The acquisition, until the year 2040, cost the exchange vaults $135 million.
In addition, presenters cited the partnership between Hollywood star Matt Damon and exchange Crypto.com. Damon is on the air in 20 countries, including Brazil, with the advertising campaign “Fortune Favors the Brave”
Finally, they talked about the tradeoffs that many cryptoactive companies are giving clubs, including both the release of non-fungible tokens (NFTs) and Fan Tokens, the fan tokens.
Both products bring fans closer to the club, present use cases for crypto, and represent a new source of income.
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